Anita Roddick and her fenomenal cosmetic business

Dame Anita Perella Roddick is entrepreneur woman comes from inggris, company founder The Body Shop that production and sell beauty product from materials experiences and environmentally friendly. Anita Roddick opens her first store in Brighton, modern city that always clamourly by artists, turis, hippies and intellectual clan. This strategic City has defined name Anita and its store till to foreign countries. Even at this time her shop serves more than 77 million customers and have 2.070 shops in 55 countries that converse in 26 languages, entered Indonesia.
Business Successfulness of Anita lay in marketing uniqueness . She has no sale department and promotion, even she always repeats credo “brans are dying”. On the contrary, Anita exactly releases big fund at existing social campaign in every its product, like deduction to experiment at animal, campaign anti household violence, anti war, appreciation at community, huddle up victim HIV AIDS, global warm-up, and exclamation to block free trade that growing impoverish world. For promotion, she uses truck becomes a kind of billboard to educate also amuse public. Indirect Its contents logo promotion and also tagline brand, but exactly social campaign that wish the of.
Two and two make four Positioning marketing Anita. She campaigns culture contests to company who uses glamor, and gleam . All of that, seems Anita want to joins sensuality, feminism, political environment activity also basic rights into its business. Though not seldom its product sale downhill applying consequence this high profile, Anita remain to maintain it because exactly uniqueness are referred as that differentiate hers with the competitors. Anita affirms that opposes current is success key of The Body Shop.